Project Preparation


Whether it’s using graphic design for printed marketing material and/or producing a Website, the first step is to gather the necessary information.

This list shows you on how we prepare for your project. So I can do the best job possible for you. It includes suggestions on how to figure out what you like and what you expect from the project. It also takes some of the mystery out of Graphic Design and Websites.

Printed marketing materials are the printed pieces, such as brochures, letterhead and business cards, you'll use to market your business or organization.

Do you want an entire package including: branding, a logo, brochures, letterhead, business cards; photos of your business, yourself and your staff; a Web site? Or do you just want one or more of these items.

These are elements you need for any facet of branding.

  • Just starting out? Do you need a logo? How you present yourself to the world can make you stand out.
  • Do you already have a logo? Are you happy with your current branding? Or is it time for a change? A new look and feel to your branding efforts can make a big difference!(a consistency with colors, logo, design layouts in your brochures, letterheads, business cards)?
  • What does your content consist of? Content is both text and images.
  • What is the feeling or impression that you would like to present?
  • What colors do you like? Warm, cool, neutral, subtle, bright?
  • What marketing materials do you need (logo, brochures, letterhead, business cards, exhibit materials, posters, flyers, ads)?

Do you plan on having a Website?

You don’t have to have all the answers to these questions right now, but they’re something to think about.

  • Do you have a domain name? You can have more than one domain name for the same website. More than one domain name with great keywords (the words that people type in when they are doing a google search) can place you higher in the search engine. I can help you come up with and acquire domain name(s).
  • Do you have a web hosting account? It’s necessary to have a web host (Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity). I can help you find a hosting plan that will work for you.
  • What’s the name of your business or organization?
  • What are the various categories that you want to convey on your website? From those categories, we can decide on the subjects and number of website pages you need.
  • Do you have the text and images that will make up the content in the Website? The home page is the most important and valuable real estate in your website. That is where you make your mission statement, the purpose of your website, a welcoming statement or a description of your business or organization.
  • Have you seen websites you really like? If so, what are the web addresses for those sites? You may want to search the internet for websites based on your subject. Also, it’s fun to Google “beautiful websites” or “amazing websites” and then take notes on characteristics you really like. You can bookmark your favorite websites you want to refer to. Or I can do that for you, to get an idea of what appeals to you.

Our Agreement

To start the project, we get an estimate of what the project includes number of website pages, logo etc., sign the Imaginative Images contract and a 50% deposit will be required. Once the "mock" design has been completed or a template is chosen, you will receive a preview of the design layout in order make all of the necessary changes. When all of the design and content has been approved, and your final payment has been made, you will receive the files of your marketing materials and/or the printed marketing materials and/or your site will then "go on-line".

To Get Started

Schedule a complimentary 1-hour professional consultation to discuss your project design and functionality.
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